When I arrived for my first ever Pinkbox Doughnuts, it was a Saturday morning, and the line was nearly out the door. The employees at Pinkbox operate with impressive speed, boxing up doughnuts and moving the line along quickly and smoothly.
Pinkbox intrigued me, because unlike most doughnut shops, and unlike the doughnut shop where I worked as a teenager, they don’t grab doughnuts out of the display case to box up for a customer.
Instead of reaching into the display case and grabbing a doughnut, they simply have one of each doughnut in the case for you to see what they’re offering that day. When a customer points to the doughnut in the case, the employee turns around and grabs the requested item off the baking rack behind the counters.
Although I’ve never seen it done this way anywhere else, I actually really like it. This allows the most perfect and pristine doughnuts to be on display and to remain undisturbed, and makes it easier on the employees. I recall days where we ran out of chocolate long johns, and we would have to pull the entire tray out of the display case, restock it, and squeeze it back in there all while our coworkers were running around trying to fulfill requests. The way Pinkbox does it makes a ton of sense (at least to me, a former doughnut shop employee).
Despite arriving to find a line that was out the door, we had our doughnuts in hand in well under ten minutes. I was highly impressed by the swiftness and smoothness of the service, and the delicious doughnuts were the icing on top of the cake!
Oh man. Ordering a dozen at Pinkbox is a dangerous endeavor because I promise you, you’ll want to try them ALL. I had to have at least a bite of every single doughnut in the box, because I was sure they’d all be phenomenal. And believe me… They were!